New Age businesses in general want to produce products and services that are useful and meet real needs. There is an ambition to use renewable energy sources and the materials should be recycled, and also avoid environmentally harmful or unhealthy products.
There is a special business philosophy, honest business, as represented by among others Briar Patch Enterprises in the United States and MEMO companies in Holland (no affiliation with this website) that can claim New Ages idea about business. Within these companies deeper human values are put before expansion and financial gain.
Honest business philosophy is well suited for small businesses. Craftsmanship is highly valued. We want to produce products of good quality, durable and beautiful. Wear and tear is not New Age. First, it produces for its own local needs.
Open records is a distinctive feature of business philosophy. Anyone should be able to obtain books and financial statements. This is an openness that builds trust.
New Age businesses collaborate and support each other. And those interested in the people in companies, are keen on their job satisfaction. Everyone should have a meaningful job, believe it, everyone should be happy at work, none shall know the job as a constraint.
Doing business under this philosophy is a way of life-creating and self-fulfillment and finding meaning and joy in life. New Age companies want to work for a toxic-free society without unemployment, with the cooperation and friendship between people who all feel they have an important role to play.
Ideology does not mean that business is bad. No, the opposite usually companies with New Age ideology do well, say its advocates, and it depends on the honesty and the quality of goods and services and that these people believe in the value of what they do.